FloGrown was born in 2011 out of a love for Florida and its unique lifestyle. Founded by two friends from Southwest Florida, the brand celebrates local passions like surfing, hunting, fishing, and mudding. They wanted to stand out from the tourists and snowbirds in their area. Proudly based in Orlando, FloGrown was shaped by experiences possible only in Florida—from morning surfs and afternoon fishing to evening campfires. Initially gaining recognition at mud events in Southwest Florida, FloGrown continues to operate out of Orlando, embodying the spirit of native Floridians.
The development of FLOGROWN.com presented a range of technical and operational challenges that required careful planning and execution. As a high-traffic e-commerce brand with a large and loyal customer base, the project demanded a seamless migration from legacy systems, performance optimization for scalability, and a responsive design that aligned with the brand’s strong visual identity. Balancing aesthetics with functionality, all within a tight timeline and without disrupting ongoing sales, was a key focus throughout the development process.
Our custom web development solution delivered a fast, reliable, and visually engaging e-commerce experience tailored to FLOGROWN’s brand identity. We focused on building a fully responsive design that performs seamlessly across all devices, preserving the bold, Florida-inspired aesthetic that defines the brand. Key improvements included modernizing the front-end interface, enhancing the user journey, and integrating dynamic product filtering and search functionality to improve navigation and drive conversions.
On the backend, we executed a smooth migration of legacy data, including customer accounts and order history, while integrating essential third-party systems such as payment gateways and inventory tools.
We implemented performance optimizations, advanced caching, and SEO-preserving strategies to ensure speed, scalability, and visibility. The result is a high-performing digital storefront that empowers the FLOGROWN team to manage content efficiently and scale their business with confidence.
The primary goal was to modernize FLOGROWN’s e-commerce platform, improve user experience, optimize performance, and ensure scalability while maintaining the brand’s unique Florida-inspired identity
The project was built using a robust WordPress and WooCommerce stack, integrated with custom APIs, advanced caching systems, and responsive front-end technologies like HTML5, CSS3, and JavaScript frameworks.
The full development cycle, including planning, design, migration, development, testing, and deployment, was completed within approximately 1–2 weeks to meet the brand’s upcoming promotional deadlines.
Challenges included migrating large amounts of legacy data without losing functionality, preserving SEO rankings, optimizing speed and performance under high traffic, and aligning the new UX/UI with the brand’s identity.
The new website provided a faster, more intuitive shopping experience, boosted online conversions, improved mobile responsiveness, and gave the FLOGROWN team easier control over product and content updates.
Florida Grown
Website development / Online Store
Brandon
25 January,2023
2 Weeks
https://flogrown.com/
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